Brands

World's Best Brands - Brazil

By TIME Staff

World's Best Brands - India

By TIME Staff

World's Best Brands - United States

By TIME Staff

How TIME and Statista Determined the World’s Best Brands of 2024

By TIME Staff
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World's Best Brands of 2024

The World’s Best Brands of 2024 ranking recognizes the top brands across the globe, as favored in consumer surveys, starting with three countries: the U.S., Brazil, and India. Click for each country's list, and read...

Adidas and Ye’s Secret Battle Over a $100 Million Fund

Beneath the very public collapse of the Adidas sneaker deal with Ye is a private legal battle over a $100 million-a-year marketing fund.

By Bob Van Voris and Kim Bhasin / Bloomberg

The Newest Trend In Luxury: Hallyu

Louis Vuitton joins other luxury brands embracing South Korean pop culture, as it brings a runway show to the country for the first time.

By Armani Syed

Bud Light's Tepid Response to Anti-Trans Backlash

LGBTQ+ advocates have criticized Bud Light for not adequately defending trans influencer Dylan Mulvaney after backlash from conservatives

By Anisha Kohli

The Kanye West Fallout Will Cost Adidas At Least $250 Million

The company had been under intense scrutiny over the last month from Jewish community groups that condemned its nine-year relationship with West.

By Nik Popli

The Business of Being a Peloton Instructor

Peloton instructors are building empires—and making money

By Eliana Dockterman

Company Drops ‘Coon’ Cheese Name Amid BLM

The company says its cheese brand was named after founder Edward William Coon. But the word ‘coon’ is more popularly recognized as a racist term

By Thuy Ong / Bloomberg

Starbucks Pauses Social Media Advertising

The move comes as dozens of companies have joined the #StopHateForProfit campaign to pause advertising on Facebook and Instagram

By Sanya Mansoor

Kanye West Signs Deal for Yeezy Gap Line

Products are expected to debut in stores and online next year, the company said in a statement

By Kim Bhasin / AP

Quaker Oats: Aunt Jemima Brand 'Based on a Racial Stereotype'

Quaker Oats announced Wednesday that it will change the packaging for Aunt Jemima syrup and pancake mix, acknowledging that the brand’s name and image “are based on a racial stereotype.”The pancake brand, which originated in...

By Katie Reilly

Model Robyn Lawley on What Victoria's Secret Must Do Next After Canceling Its Fashion Show

Lawley has been one of the most vocal critics of Victoria's Secret's lack of body diversity

By Mahita Gajanan

Victoria’s Secret Cancels Fashion Show as Sales Fall

Victoria’s Secret’s annual fashion show, the televised event where world-famous supermodels show off angel wings and colorful, bejeweled bras on the runway, will not be held this year.L Brands, the parent company of the the...

By Mahita Gajanan

Gillette Makes Waves With Controversial New Ad Highlighting 'Toxic Masculinity'

"Is this the best a man can get?"

By Megan McCluskey

Barbie's New Best Friends: K-Pop Band BTS

Barbie-maker Mattel will create a toy line inspired by the seven-member pop group

By Lucas Shaw / Bloomberg

Victoria's Secret Created an Impossible Ideal of Sexy. Now It's Struggling to Stay Relevant

An iconic lingerie brand created the impossible ideal for what's sexy. Now some women are moving on

By Amy Odell

Johnson & Johnson to Pay $4.7 Billion Over Talc Cancer Claims

Johnson and Johnson must pay $4.14 billion in damages to women who claimed asbestos in its products caused them to develop ovarian cancer

By Tim Bross, Margaret Cronin Fisk and Jef Feeley / Bloomberg
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